Keyword: word of mouth advertising
The Impact of Purchase Intent, Word of Mouth Advertising and Skill Domain of Seller on Quality of Customer Relationship to Sale Life and Savings Insurance Policies (Case Study: Dana Insurance Co., Bushehr Province)
Mohsen Rezaei, Karim Nemati
DUTCH J FINANCE MANA, Volume 1, Issue 2, Article No: 43
https://doi.org/10.29333/djfm/5819